Carrie RichDIGITAL MARKETING & CREATIVE STRATEGY
A LITTLE ABOUT CARRIE

Equal parts curious,
creative & strategic.

Digital marketing leadership with an eye for the details that make a brand experience feel considered, useful, and distinctly its own.

HI, I'M CARRIE

I care about the big picture and the little things.

I'm a digital marketing strategist and creative leader with experience across automotive, nonprofit, multi-location organizations, and retail. My work connects the practical side of performance marketing with strong storytelling and digital experiences that make sense to the people using them.

I currently serve as Senior Digital Marketing Manager at the National Corvette Museum, where my work spans digital advertising, web experience, content, organic social, and multi-department marketing initiatives. Before that, I held digital leadership roles at Lakepointe and e-commerce roles at Groovy's Women's Boutique.

My approach is to understand the audience, simplify complexity, develop a clear direction, and stay close enough to the execution to make sure the experience lives up to the strategy.

What I bring to the table

Digital strategyPaid mediaWebsite experienceOrganic socialE-commerceContent strategyCross-functional leadershipBrand positioningCampaign planningMarketing operations
EXPERIENCE

A few chapters along the way.

CURRENT ROLE

Senior Digital Marketing Manager

National Corvette Museum · Bowling Green, Kentucky

Digital marketing strategy, websites, advertising, social, and cross-functional campaigns.

PREVIOUSLY

Director of Digital Marketing

Lakepointe · Dallas, Texas

Marketing leadership, digital platforms, campaigns, and multi-location planning.

PREVIOUSLY

E-commerce & Social Media Manager

Groovy's Women's Boutique · Dallas, Texas

Shopify, email marketing, product storytelling, and social commerce.

EARLY CAREER

Digital Media Specialist

University of Texas at Dallas · Richardson, Texas

Student-focused campaigns, digital content, and creative communications.

Detailed position dates, quantified results, and public references can be added after a final review of my resume and supporting records.

LET'S CONNECT

Let's make something
worth remembering.

Interested in my work, experience, or what I could bring to your team? I'd love to connect.

Say hello ↗