Carrie RichDIGITAL MARKETING & CREATIVE STRATEGY
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Campaign Coordination · Website · Content

Building the story before the opening.

Connecting the many moving pieces of a facility initiative into a coordinated marketing experience.

Organization

National Corvette Museum

My contribution

Web content, timelines, messaging & approvals

Project status

Case study in development

Illustrative artwork for this project; not an actual campaign screenshot

The challenge

A new facility initiative involves multiple departments, approvals, stakeholders, and evolving information. Marketing needs a coherent public story and a practical internal process to keep work aligned.

The thinking behind it

For the National Corvette Museum’s Collections Facility initiative, my work has included landing-page content, marketing project coordination, messaging, asset requests, and collaboration on timelines and approvals.

What I personally worked on

  • Developed or coordinated website materials related to the facility.
  • Helped organize cross-functional marketing deliverables, timelines, and approvals.
  • Aligned public-facing messaging and content with available project information.
  • Identified opportunities to capture visuals and information before launch moments.

What came out of it

The marketing work can be documented through its deliverables and project timeline. I am not claiming a visitor, revenue, or earned-media outcome without supporting records.

Work samples & evidence

Explore the published work where available. Illustrations on this site are custom editorial representations, not substitutes for real before/after documentation.

Explore Museum updates ↗
Before publication: Final facility facts, dated project timeline, approved collateral, screenshots, communications scope, and attributable outcomes.
UP NEXT

One campaign, many touchpoints

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