The challenge
Digital retail asks a brand to be both easy to shop and recognizably itself. The customer experience needs to connect creative identity with practical merchandising and engagement.
The thinking behind it
At Groovy’s Women’s Boutique, I worked on the Shopify e-commerce experience, social media storytelling, product photography, and email marketing. The combination helped create a more consistent digital expression of the brand.
What I personally worked on
- Developed and maintained the Shopify e-commerce experience.
- Built ongoing content and email campaigns aligned with retail priorities.
- Created product imagery and social storytelling.
- Connected merchandising, brand voice, and customer engagement.
What came out of it
Past resume drafts include growth results for online sales and social following, but the original evidence and comparable periods have not yet been reviewed. Those figures are excluded here until validated.
Work samples & evidence
Explore the published work where available. Illustrations on this site are custom editorial representations, not substitutes for real before/after documentation.
Public-facing work samples will be added after review.