Strategy at a seven-location scale.

The challenge

Serving multiple locations through one marketing function means balancing a consistent brand with local relevance, competing needs, and distinct audience behaviors.

The thinking behind it

As Director of Digital Marketing at Lakepointe, my work involved digital strategy, campaign development, website and app experiences, and marketing operations across a seven-location organization.

What I personally worked on

• Connected campaign planning across paid channels, web, and content.
• Supported digital platform experiences and audience communication.
• Worked across creative, leadership, and operational partners.
• Brought structure to campaign processes and marketing priorities.

What came out of it

This case study documents the type and scope of responsibility. Budget, acquisition, traffic, and conversion figures from prior resume versions are intentionally excluded until source reports and measurement periods are checked.

Work samples & evidence

Explore the published work where available. Illustrations on this site are custom editorial representations, not substitutes for real before/after documentation.