The challenge
An integrated sweepstakes campaign needs one clear, reliable destination and a consistent message across the channels where prospective entrants discover it. Reporting must also distinguish traffic and engagement from entries recorded on an external platform.
The thinking behind it
For the National Corvette Museum Sweepstakes, I built the dedicated campaign landing-page experience and managed paid Meta and ongoing organic promotion. The work connects campaign storytelling with clear entry information and consistent channel execution.
What I personally worked on
- Developed the dedicated Museum website landing page.
- Coordinated social storytelling and creative directions around the featured Corvette.
- Managed Meta advertising and organic social promotion throughout the campaign.
- Worked within a measurement environment that includes both website analytics and a separate sweepstakes platform.
What came out of it
The launch and channel ownership are documented, but I have not included a conversion, entry, or revenue claim without reconciled campaign reporting. TapKat entries and GA4 website activity should not be presented as the same metric.
Work samples & evidence
Explore the published work where available. Illustrations on this site are custom editorial representations, not substitutes for real before/after documentation.