A more connected Museum experience
National Corvette Museum · Reimagining the structure, storytelling, and paths through a destination Museum website.
DIGITAL STRATEGY ✳ CREATIVE THINKING ✳ STORYTELLING
Big-picture thinking.
Beautifully executed.
I'm Carrie Rich, a digital marketing leader bringing brand strategy, performance marketing, and thoughtful digital experiences together. I like work that's as purposeful as it is creative.
FROM IDEA TO IMPACT
Creative instincts.
Strategic perspective.
GOOD
IDEASahead!
IDEASahead!
CREATE · CONNECT · GROW
THE SELECTED WORK
Good ideas, put to work.
Giving every delivery its own story
National Corvette Museum · Turning a buried program into clear, dedicated web experiences supported by ongoing storytelling.
One campaign, many touchpoints
National Corvette Museum · Building the digital launch experience and coordinating paid and organic promotion for Corvette Sweepstakes.
Curious minds.
Creative work.
Real results.
Creative work.
Real results.
A LITTLE BIT OF EVERYTHING I LOVE
A LITTLE MORE ABOUT ME
Where strategic thinking meets the creative details.
I work across websites, paid media, organic content, and campaigns, connecting the audience experience with the larger business objective. My favorite projects ask for both a strong point of view and the discipline to make it work.
Get to know meHOW I THINK
Creative range. Strategic depth.
01
Digital experience
Website architecture, audience journeys, messaging, and conversion-aware design.
02
Integrated campaigns
Connecting paid media, organic social, email, content, and web into one direction.
03
Brand storytelling
Finding what matters to an audience and making it clear, memorable, and relevant.
04
Marketing leadership
Bringing strategy, workflows, people, partners, and priorities into focus.
LET'S CONNECT
Let's make something
worth remembering.
Interested in my work, experience, or what I could bring to your team? I'd love to connect.
Say hello ↗